Category Authors

Build Your Platform

  Build Your Author Platform: The New Rules: A Literary Agent's Guide to Growing Your Audience in 14 StepsBuild Your Author Platform
By Carole Jelen and Michael McCallister
BenBella
Retail Price $16.95
Amazon Price: $12.04

Book Description: 

A great book is no longer enough. An author platform is the most powerful key to success in today’s saturated market, and increasingly, publishers are demanding that new authors come to them with an existing audience of interested followers. Authors who are self-publishing have an even bigger need to build an engaged audience.Social media makes building the author platform easier than ever, but, unfortunately, most authors struggle to get it right. How can authors create their unique platform, connect with followers, write a manuscript, and grow their business?In Build Your Author Platform: The New Rules, top literary agent Carole Jelen and tech expert Michael McCallister apply their combined 35 years of expertise to outline 14 practical, hands-on steps to create a presence that will produce high book sales and expanded audience.From pre-publication through book launch and beyond, authors will learn how to:
• Define goals and a unique brand
• Employ successful website strategies, content, social presence, media authority, and training
• Secure positive reviews
• Attract viewers efficiently without cost

Filled with detailed lessons, examples, success stories, and techniques used by marketing departments at major publishers, Build Your Author Platform is an indispensable guide for anyone looking for insight into publishing, promoting, and marketing books.

 

Review

There is no doubt in my mind, the economy has irreversibly changed as a result of the information age. Never before has it been more important or necessary to rethink our approach to marketing ourselves, our personal brand and our impact in our selected niche. The good news is that there are now tools than make it super-easy to build an online “platform” – your personal digital mark in the history of the information age.

However building a platform needs to be intentional and strategic.  This book covers the essential steps needed to set up an online platform in support of your mission in life and your business. It gives a solid direction and action steps for creating a stage. Very practical and clearly written. It doesn’t get overly bogged down on details but has enough so that things can move forward.
The book has contributed to changing my life. Worth a read if you are serious about succeeding in an increasingly complex digital world.

Giveaway

If you would like a chance to win a free copy of this book email us by June 5.  Be sure to include the name of the book in the body of the email along with your name and address

 

 

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