Category Direct Marketing

Ten Ideas to Market Your Direct Sales Business

direct-marketingMarketing is an integral aspect of any small business success. As a direct sales consultant, marketing your business and website helps you achieve your sales goals. The more people who are aware of your business and products, the more success you’ll have. Here are ten great marketing ideas to help you get started.

#1 Offer a free newsletter – On your website or off you can offer a newsletter. You can email it or print and mail it. Email is a better option generally. It’s inexpensive and can lead to immediate click-through sales. In your newsletter, provide information that helps your recipients. Include promotions or special offers and link to your website.

#2 Advertise – Online or off you there are a number of advertising options available. You can take advantage of classified ads, online banner ads, text ads and pay-per-click (PPC) ads.

#3 Social networking – Social networking has become a really effective marketing tool. You can use it to drive traffic to your website. Announce special promotions or invite people to attend online or offline parties.

#4 Publish – You can write and publish articles for your local paper, online newsletter or article directories. If you’re publishing on line, make sure to include a clickable link to your website. If you’re publishing offline, make sure to include contact information including your website address. What do you write about? Anything that’s relevant to your industry. For example, if you sell outdoor gear then write articles about outdoor fitness or survival.

#5 Printing – Make flyers, brochures and business cards and post them around town. Post them in coffee shops. Ask physicians, dentists and other service providers if you can leave them for their clients. Post them on community boards and in places of worship.

#6 Partnering – Partner with other direct sales consultants and promote each other. You can even have double parties.

#7 Charity – Participate or host charity drives or fundraisers. Donate a portion of your profits to charity.

#8 Swag – Use your own products and use them blatantly. Don’t hesitate to share the swag. Help your customers promote you by offering them conversation pieces. For example, a nice tote bag with your business name on it can help spread the word. Also the happier your customers are, the more likely they will be to spread the word.

#9 Referrals – Consider offering customers rewards for referring new customers. Maybe they receive a free product or credit on their next purchase. Additionally, offer incentives for referring a party host.

#10 Networking – Don’t forget the value of your local small business association, chamber of commerce and other networking groups. These groups are great for making connections and learning better ways of doing business.

When it comes to marketing your direct sales business, use your imagination. Take advantage of your resources too. These ten ideas are just the beginning.

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    Is Direct Sales Right for You? Five Questions to Ask and Answer

    direct salesDirect sales is a great business model for many people. It can be a way to own your own full-time business. It can also be a nice way to supplement your income. Part time or full time – being a direct sales consultant does require a few interests and personality traits. It’s not for everyone. Answer these five questions to be sure direct sales is a smart choice for you.

    #1 What motivates you?

    Many direct sales associates are motivated by money. It’s a great motivator, to be sure. However, you don’t have to be motivated by money to really enjoy direct sales. You can also be motivated to help people live better lives. Your products solve problems and provide a benefit.

    You may also be motivated to help others succeed. When you recruit other direct sales team members, you’re providing a career opportunity to them. You can mentor them to be successful. So, what motivates you?

    #2 Are you independent or a team player?

    If you’re independent then direct sales is a great business model. You are able to work on your own to grow your business. You’ll work with party hostesses so there is a social element. However, for the most part you can work on your own.

    If you’re a team player then consider looking for a company that offers a tiered system. You can recruit teammates and enjoy the benefit of working with others. Of course, you’ll also spend some time on your own developing your own business.

    #3 Do you enjoy selling?

    In order to be successful as a direct sales consultant you’re going to want to enjoy selling. As a direct sales person you’re going to get the opportunity to sell in a party environment which can be very different than a typical retail environment. You’ll also market your business online and off through various means. However, your profits will come from your sales.

    If you would enjoy talking to people about how they can benefit from the various products you represent, direct sales may be your best decision ever.

    #4 Do you have good business and organizational skills?

    As a business owner there will be a number of things to organize and track. The more organized you are, the better and more efficient your business will be. You’ll want to track sales and profits, inventory and expenses – just to name a few items.

    #5 Do you have a positive mindset?

    Owning your own business can be challenging. Because you’re an independent sales person, you’re solely responsible for everything. You have to be self-motivated. A positive mindset will help you push through any challenges that may arise. It’ll keep you motivated to achieve your goals.

    Direct sales isn’t for everyone. However, for many it can be a dream come true. Do your answers to these questions support a direct sales career? If so, the next step may be to find the right company for you. To your success!

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      Five Steps to Direct Sales Success

      Interested in becoming a direct sales consultant? It’s a great business successroadmodel choice for many. It provides a number of the benefits of owning your own business without many of the drawbacks. Before you sign up with a direct sales company, take these five steps. Once you’ve worked your way through this process, you’re ready for your own direct sales business and tremendous success!

      #1 Analyze your strengths and weaknesses. What are you good at? What are you not so skilled at doing? What do you find uncomfortable? Where are you in your element? Spend some time answering these questions either on paper or in your head.

      The answers may surprise you. They are also incredibly important to your overall success as a direct sales entrepreneur. For example, if you love talking in front of groups but dislike administrative tasks, then you’ll know better how to position your business. You’ll know that the party aspect of your business will be great. You’ll also know that you may want to hire an administrative assistant to manage those tasks.

      #2 What are you interested in? There are direct sales businesses for just about every type of product. Make a list of your interests before you start searching for your ideal company. The more enthusiastic you are about your products, the better you’ll sell them.

      #3 Attend direct sales parties. Spend some time attending various direct sales parties. In fact, if you can connect with other direct sales consultants this is a great learning opportunity. You can learn the ins and outs of the business. You can learn more about particular direct sales companies. And you may find a good mentor in the process.

      #4 Brush up on business-building skills. Spend some time reading not only about direct sales but also about owning your own business. There’s a lot to learn. Study selling skills. Study time management advice. Study organizational information like cash management and bookkeeping too. Setting your business up right in the beginning will help you avoid mistakes later on.

      #5 Take a look at the money. How much do you have to invest? How much do you want to make? You’ll likely need a small investment to get started as a direct sales consultant. Do you have money set aside? If not, start saving now. You’ll probably only need a few hundred dollars to get your starting inventory. Once you’re up and running, how much do you have to invest in new inventory and products?

      Also take a look at your income goals. This is important. Setting financial goals helps you stay motivated. It also helps you plan. For example, if you know you want to make $24,000 in your first year and you know that the average party earns $1000 then you know you need to have at least two parties a month. This is important information.

      Once you’ve worked your way through these five steps and are confident with your answers and what you’ve learned, it’s time to find that perfect opportunity. Start researching direct sales companies and find the one that’s right for you.

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        Finding the Right Direct Sales Company for You – Three Steps for Success

        Direct-SalesDirect sales has been a successful business model for decades. However, within the past ten years it has really grown. You can now find a direct sales company that sells just about anything. From power tools to kitchen gadgets, there’s a direct sales company that support it. This can make it difficult to find the right company to choose.

        Here are three crucial steps to help you narrow your choices and find the right direct sales company for your ultimate success.

        Step #1 What are you interested in?

        Take a look at your own passions, interests and hobbies. What do you like? What direct sales products, if any, do you own? Make a list of potential items you’d enjoy selling. For example, if you’re a fitness enthusiast then you may enjoy selling fitness gadgets, nutrition supplements or outdoor gear. Make a list of 5-10 products you think it would be fun to sell. Remember, fun is important. If you don’t like the products they’ll be tough for you to sell.

        Step #2 Research direct sales opportunities

        Now that you have a list of potential products you’d like to sell, it’s time to research. You can find direct sales directories online. You can also visit the Direct Sales Association,, for information. Write down the companies that offer products that match your interests.

        Step #3 Compare opportunities

        Not all direct sales companies are created equally. In fact, they can be quite different. Visit the website of each direct sales company you’re interested in. Compare:

        * Company growth and history – How long have they been in business and how successful are they? Is the company growing?

        * How they support their consultants – Do you get marketing materials? Do you have access to a mentor? Do they provide a website?

        * How much does it cost to get started?

        * How much do they pay? How are you compensated?

        * Do they offer a tiered system? Can you recruit new consultants and earn a percentage of their sales?

        * How often do they add new products?

        * What are their marketing rules? Can you create your own marketing materials? Can you have a website? (Some companies do not allow this.) Do they allow you to sell however you see fit?

        You’re likely going to find pros and cons for each company you research. If you need help narrowing down your choices, consider attending a party in your area. Getting to know other direct sales consultants who also represent the company’s products can answer your remaining questions.

        You’re going to invest a lot of time and energy into your business. Make sure you’re representing a company that is going to support you to succeed.

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