Category Fiction

The Goal

The Goal
By Eliyahu M. Goldratt, Jeff Cox and David Whitford
Highbridge Audio
Retail Price $39.95
Amazon Price: $27.75

Book Description: 

In celebration of thirty years since the first publication of Eliyahu Goldratt’s essential business classic, HighBridge is proud to present an expanded audio edition of The Goal, featuring the original novel, plus case study reviews, and the author’s highly regarded essay “Standing on the Shoulders of Giants.” Also included is an audio archive exclusive featuring Eliyahu Goldratt in conversation about the significance—both personal and professional—of his breakthrough work.

Alex Rogo is the manager of a failing manufacturing plant who receives an ultimatum from corporate headquarters: Turn the situation around in three months or the plant will be scrapped. With help from a mysterious mentor, Rogo discovers a revolutionary new way to do business—a way for people in any field of endeavor to increase productivity, profitability, and personal fulfillment.

The story of Alex’s fight to save his plant contains a serious message for all managers in industry and explains the ideas which underline the Theory of Constraints (TOC) developed by Dr. Goldratt. First published in 1984, The Goal has changed how America does business.


I had an option to read and review this book for extra credit for my college finance course. I was not looking forward to reading it and it didn’t sound interesting at all so I chose to listen to it instead.  I was pleasantly surprised as this was not a boring book at all, but an intriguing novel with plenty of takeaway value. You are drawn into the story from the very beginning and it touches on the both personal relationships as well as business issues.  Goldratt tells the story of Alex Rogo who is trying to save his job, his facility, as well as his marriage.  This book was done and taught and emphasized important values from a management and engineering point of view. Though fiction, this book could have been real life as seen in the case study reviews and audio archives included on the CD.

~Reviewed by  Kerri K.

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