Category Marketing

Ultimate Guide to Google AdWords

Ultimate Guide To Google AdWords
by Perry Marshall And Mike Rhodes
Entrepreneur Press
Retail Price $24.95
Amazon Price: $18.66


Book Description: 

Google AdWords experts Perry Marshall and Bryan Todd, joined by AdWords and analytics specialist Mike Rhodes, present the fundamentals, techniques, tools, and tricks that Google should teach you, but doesn’t.
This latest edition introduces revised, expanded, and new chapters covering Enhanced Campaigns, Google AdWords Express, and Google’s Product Listing Ads, as well as an introduction to Google’s Universal Analytics.

You’ll learn how to:
Master Enhanced Campaigns, Google Shopping Campaigns, and Google Analytics
Implement flexible bid strategies that keep you on budget
Triple traffic with Google’s Display Network
Profit using local advertising
Corner the second largest search engine with YouTube ads
Avoid costly mistakes made by most Google advertisers
Chisel your way into tough markets
Write killer advertising and website copy that gets clicks
Determine what is and isn’t working with Google’s AdWords

 

In simple terms, AdWords are the online advertising arm of Google; here advertisers bid to appear on the top and right side of search results when users search for keywords relevant to their product/service. Google AdWords bridges the gap between online users and businesses, with the help of placed text advertisements.  If you are new ad Google AdWords then you will want to get started by reading this book.  It teaches you all about Google Ad Words from the ground up. You will learn what Google Adwords is, why you should use it, and how to get started gaining traffic for the smallest amount of money possible.  This is a great book for entrepreneurs.

~Reviewed by Dave H.

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    Ulitmate Guide to Facebook Advertising

    Ulitmate Guide to Facebook Advertising
    by Perry Marshall, Keith Krance and Thomas Meloche
    Entrepreneur Press
    Retail Price $21.95
    Amazon Price: $17.50

    Book Description: 

    Perry Marshall, author of the #1 selling book on Google AdWords, joined by Facebook Advertising specialists Keith Krance and Thomas Meloche, lift the curtain to the more than a billion potential customers on Facebook. You’ll discover how to pinpoint your most profitable audiences–then, how to reach them, convert them, and keep them as your fan, friend, and customer for life.

    Introducing game-changing strategies, valuable tools and reports, Marshall and team breakdown the magic of Facebook Paid Advertising, including mobile and local. You’ll see how to gain dramatically on your investment–in clicks, customers, and profits.

    Discover how to:

    -Create a campaign and find new customers in minutes
    -Get local customers to visit your store or event
    -Profile your audience using Facebook Graph Search and Ad Manager
    -Create the perfect bidding strategy for your objectives and budget
    -Hyper-target your audience with segment-specific ads
    -Track and follow leads and customers
    -Achieve measurable profits while you inform and entertain your fans
    -Avoid ad fatigue with the perfect Newsfeed Ad

    Review

     

    This is a really good introduction to Facebook advertising.  Though it is quite large and overwhelming at first look, this book is well organized and nicely arranged and the content is easy to understand and apply.  The authors get right to it and don’t load you down with a lot of unnecessary side information. The techniques are well explained and I will definitely try some of them.  They also offer online support via their website to stay current in the industry.  If Facebook is part of your marketing strategy, then you should have a copy of this book.

    ~Reviewed by  David H.

     

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      The One week Marketing plan

      The One Week Marketing Plan
      By Mark Satterfield
      BenBella
      Retail Price $24.95
      Amazon Price: $16.69

      Book Description: 

      We’re told marketing is hard. That it requires months of analysis, weeks of brainstorming, and years of consistent implementation. To succeed in marketing, you need the fortitude of General Patton, the genius of Don Draper, and the cash reserves of Warren Buffet. WRONG.

      One week. That’s all it takes for most small and medium-sized businesses to dramatically improve their marketing. And let’s face it, most business owners do very little marketing, and what they do is not particularly effective.

      Business owners often don’t know how to best market their company, or are too busy working to make time to promote it. What they don’t realize is that effective marketing doesn’t have to be complicated or time-consuming.

      Mark Satterfield’s The One-Week Marketing Plan lays out a step-by-step system entrepreneurs can put in place in just five business days. This “set it and forget it” strategy works all day, every day to bring in new business. Tailored to each company’s niche market, this innovative plan can generate a consistent stream of customers for an out-of-pocket expense of as little as $300.

      Satterfield, founder and CEO of Gentle Rain Marketing, Inc., has more than two decades of experience helping clients in more than 75 niche industries grow their businesses without cold calling or hard selling. Now, in The One-Week Marketing Plan, his strategies and wisdom are accessible and realistic for entrepreneurs, self-employed professionals, and business owners looking to move in a new direction.

      One week. That’s all it takes. So let’s get started.

      Review

       

      This is a great foundational book by well-respected marketing and brand-building expert Mark Satterfield. It is a great read and easy to use, allowing you to put ideas into action quickly, in a disciplined and strategic way. It’s the first book you should buy and read when thinking about formalizing or enhancing your marketing activity. It has solid as the advice to implement your marketing plan quickly.

      ~Reviewed by Lisa B.

       

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