Category Solopreneur

Kick Ass Social Commerce for E-preneurs

Kick Ass Social Commerce for E-preneurs: It's Not About Likes-It's About Sales

Kick Ass Social Commerce for E-preneurs
By John Lawson
BenBella
Retail Price $16.95
Amazon Price: $12.96

Book Description: 

You’re not special. Almost all businesses are online marketing these days—everyone tweets, posts to social networks, and blogs. What you’re doing now is not enough to make your business stand out.

Forget what all the self-proclaimed “social media gurus” are telling you. Being active on social media and being successful in social commerce are not the same things. Simply getting a bunch of followers or Likes doesn’t cut it anymore.

In Kick Ass Social Commerce for E-Preneurs, award-winning digital media strategist John Lawson gives you a straight-shooting, no-holds-barred guide to social commerce. In other words, he shows you how to make money online using social media.

One of the most-respected and listened-to voices in the worlds of e-commerce and small business, Lawson stands alone because he can actually back up his words. Lawson is a multi-platform PowerSeller, whose internet businesses have rung up millions of dollars in sales.

In his book, Lawson and e-commerce author Debra Schepp take you step-by-step through:

~Creating a business plan using a simple, effective template, a proven blueprint for all stages of marketing—from start-up to empire

~Crafting messages for individual consumers and sharing them in real time to engage and convert

~Employing the best social commerce strategy for Facebook, Twitter, LinkedIn, YouTube, and the hottest new social media sites

~Expertly leveraging features such as Likes, Retweets, Follows, Shares, and Reposts

~Building a thriving e-commerce business and keeping it vibrant and growing

What are you waiting for? Read this book and start kicking social commerce ass.

Review

As all of online businesses, I am looking for a formula to make social media pay.  I want all my efforts to transfer to sales. This book provides a practical road map for not only mastering but also monetizing your social media investment.  You will learn the secrets of unlocking sales with social media and  seize new sales opportunities from emerging social technology. This book distills the real-world experience of successful social commerce businesses into secrets for turning “Likes” into “Buys”.  This is a really high quality book packed with fantastic information.  I learned so much!

~Reviewed by Darla A.

Giveaway

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