Its not the how or the what but the who

It’s Not the How or the What but the Who
By Claudio Fernadez-Araoz
Harvard Business Review
Retail Price $28.00
Amazon Price: $17.71

Book Description: 

Why surround yourself with the best? Because it matters—in all aspects of life.

In fact, in professional environments, getting people right—what global leadership authority Claudio Fernández-Aráoz calls “the art of great ‘who’ decisions”—marks the difference between success and failure. To thrive, you need to identify those with the highest potential, get them in your corner and on your team, and help them grow. Yet surprisingly very few of us are able to meet that challenge.

This series of short and engaging essays outlines the obstacles to great “who” decisions and offers solutions to address them in a systematic way. Drawing from several decades of experience in global executive search and talent development, as well as the latest management and psychology research, Fernández-Aráoz offers wisdom and practical advice to improve the choices we make about employees and mentors, business partners and friends, top corporate leaders and even elected officials.

The personal stories and cutting-edge studies described in the book will help you understand both your own failings and the external forces commonly at play in staffing decisions. The author shares concrete recommendations on how to select the best people, bring out their strengths, foster collective greatness in the groups you’ve assembled, and create not only better organizations but also a better society.

Starting with the cases of Amazon pioneer Jeff Bezos and Brazilian tycoon Roger Agnelli and continuing with individual and corporate examples from around the world, Fernández-Aráoz paints a vivid picture of what great “who” decisions look like and presents a fresh and commanding argument about why they matter more than ever today.



This book will be an  INSTANT CLASSIC! Whether you’re leading change or changing your life, this book delivers.  The author takes the stance that it IS more about who you know and who you surround yourself with than your own abilities.  He encourages you to surround yourself, both in business and in your personal life, with quality people and gives you tips on how to make this happen.   Instead of endless dry facts or empty clichés, this book breaks down its major points chapter by chapter, illustrating them with a detailed analysis. It has a nice balance of personal stories and research that makes that make it easy to apply the content to your own life.

~Reviewed by Rich W.


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