Ulitmate Guide to Facebook Advertising

Ulitmate Guide to Facebook Advertising
by Perry Marshall, Keith Krance and Thomas Meloche
Entrepreneur Press
Retail Price $21.95
Amazon Price: $17.50

Book Description: 

Perry Marshall, author of the #1 selling book on Google AdWords, joined by Facebook Advertising specialists Keith Krance and Thomas Meloche, lift the curtain to the more than a billion potential customers on Facebook. You’ll discover how to pinpoint your most profitable audiences–then, how to reach them, convert them, and keep them as your fan, friend, and customer for life.

Introducing game-changing strategies, valuable tools and reports, Marshall and team breakdown the magic of Facebook Paid Advertising, including mobile and local. You’ll see how to gain dramatically on your investment–in clicks, customers, and profits.

Discover how to:

-Create a campaign and find new customers in minutes
-Get local customers to visit your store or event
-Profile your audience using Facebook Graph Search and Ad Manager
-Create the perfect bidding strategy for your objectives and budget
-Hyper-target your audience with segment-specific ads
-Track and follow leads and customers
-Achieve measurable profits while you inform and entertain your fans
-Avoid ad fatigue with the perfect Newsfeed Ad



This is a really good introduction to Facebook advertising.  Though it is quite large and overwhelming at first look, this book is well organized and nicely arranged and the content is easy to understand and apply.  The authors get right to it and don’t load you down with a lot of unnecessary side information. The techniques are well explained and I will definitely try some of them.  They also offer online support via their website to stay current in the industry.  If Facebook is part of your marketing strategy, then you should have a copy of this book.

~Reviewed by  David H.


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