Ultimate Guide to Google AdWords

Ultimate Guide To Google AdWords
by Perry Marshall And Mike Rhodes
Entrepreneur Press
Retail Price $24.95
Amazon Price: $18.66

Book Description: 

Google AdWords experts Perry Marshall and Bryan Todd, joined by AdWords and analytics specialist Mike Rhodes, present the fundamentals, techniques, tools, and tricks that Google should teach you, but doesn’t.
This latest edition introduces revised, expanded, and new chapters covering Enhanced Campaigns, Google AdWords Express, and Google’s Product Listing Ads, as well as an introduction to Google’s Universal Analytics.

You’ll learn how to:
Master Enhanced Campaigns, Google Shopping Campaigns, and Google Analytics
Implement flexible bid strategies that keep you on budget
Triple traffic with Google’s Display Network
Profit using local advertising
Corner the second largest search engine with YouTube ads
Avoid costly mistakes made by most Google advertisers
Chisel your way into tough markets
Write killer advertising and website copy that gets clicks
Determine what is and isn’t working with Google’s AdWords


In simple terms, AdWords are the online advertising arm of Google; here advertisers bid to appear on the top and right side of search results when users search for keywords relevant to their product/service. Google AdWords bridges the gap between online users and businesses, with the help of placed text advertisements.  If you are new ad Google AdWords then you will want to get started by reading this book.  It teaches you all about Google Ad Words from the ground up. You will learn what Google Adwords is, why you should use it, and how to get started gaining traffic for the smallest amount of money possible.  This is a great book for entrepreneurs.

~Reviewed by Dave H.

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